- enable your participation in activities on our Platforms;
- provide our offerings and services to you;
- confirm your identity;
- enforce our Platform policies and terms of service, and investigate potential violations of such policies or terms;
- fulfill an order that you place through any of our Platforms, including to process payment for any purchase made through any of our Platforms;
- respond to inquiries that you may have about any of our Platforms or services;
- administer your account on any of our Platforms;
- display content based upon your interests;
- enable you to search information on our Platforms;
- list in our search and directory services any users who provide services through one of our Platforms;
- contact you regarding customer service and customer surveys;
- assess your needs and interests in order to better tailor offers and/or advertising;
- improve our Platforms;
- inform you of changes made to our Platforms;
- organize or carry out promotional activities, games or promotional events;
- inform you of products, services, promotions, offers, and competitions which you may find interesting, provided you have not opted out of receiving such information or, where required, we have your express consent;
- conduct research;
- understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services; and
- conduct other marketing and commercial activities.
- processing payments on our behalf;
- helping us to provide products or services that you request;
- sending marketing communications on our behalf;
- authenticating identities on our behalf;
- helping us to create or maintain our databases
- helping us to research or analyze the people who use our Platforms; and
- testing our Platforms.